CHRONICLE EDITION
Inspired by the rich history of California teams, this concept pays homage to the Golden State and its most iconic teams. Just like a newspaper, these hats capture team history, cultural references, and classic color combos on that only a true fan or local could recognize. With the news paper print industry quickly dying, this concept is an ode to the once coveted front page cover that headlined our favorite sports/athletes and the publishers that created them.
Influenced by current headwear trends and a fresh take on vintage hats, each piece in this collection is constructed of premium thick corduroy and buttery suede for that retro, faded vibe. The overall hat frame is a custom designed 5-panel, mid-profile crown with a tapered, pre-curved brim that aims to provide a clean and timeless silhouette.
DESIGN INSPIRATION
Colors: Ash Purple // Lavender
Front 3D Embroidery: “LA” inspired by the Los Angeles Times font with hints of the classic Lakers logo.
Side Patch Artwork: Graphic pictures a scene with a baby blue sky and yellow stars to symbolize the original MPLS Lakers look from 1947-1968. Seen below is the Hollywood hills and Los Angeles skyline as an ode to one of the most iconic eras in NBA history, the Showtime Lakers from 1979-1991. Seen in the forefront are palm trees with the city’s biggest legend and now angel, the Black Mamba.
Underbrim Embroidery: "SHOWTIME” font inspired by the Lakers alternate logo and show, “Winning Time: The Rise of the Lakers Dynasty.”
Back Embroidery: Alternate "A5" NBA logo in modern team colors.
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