*In-hand & ready to ship. Ships same business day if order is made before 4pm PT.
CHRONICLE EDITION
Inspired by the rich history of California teams, this concept pays homage to the Golden State and its most iconic teams. Just like a newspaper, these hats capture team history, cultural references, and classic color combos on that only a true fan or local could recognize. With the news paper print industry quickly dying, this concept is an ode to the once coveted front page cover that headlined our favorite sports/athletes and the publishers that created them.
Influenced by current headwear trends and a fresh take on vintage hats, each piece in this collection is constructed of premium thick corduroy and buttery suede for that retro, faded vibe. The overall hat frame is a custom designed 5-panel, mid-profile crown with a tapered, pre-curved brim that aims to provide a clean and timeless silhouette.
DESIGN INSPIRATION
Colors: Ash Navy // Smoke Grey.
Front 3D Embroidery: "GS" Golden State initials inspired by the San Francisco Chronicle newspaper font, with an integrated thunderbolt to represent the team's original cultural identity that began from 1997-2010.
Side Patch Artwork: Features a frame inspired by the 1969 "The City" logo, replacing the Golden Gate with the Bay Bridge to better represent the greatest connection between San Francisco and Oakland, their beloved Dubs. The patch also includes the infamous "Oaktown" Tree in the background, with two thunderbolts and tidal waves to represent the team's GOAT'd duo that took the league by storm, the Splash Brothers.
Underbrim Embroidery: "DUBNATION" font inspired by the logo that grew their loyal fanbase during the "We Believe" era.
Back Embroidery: Alternate NBA inspired "A5" logo in modern team colors.
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