Our Path So Far: A Reflection of Our Experiences
Joseph & Gourgen, ex-rugby player with a sports coaching background & a sports scientist, joined forces in 2010 with a shared mission to educate trainers and coaches about the importance of proper foot care. After realising how frequently the foot was overlooked and mistreated in the fitness industry, they dedicated themselves to spreading awareness about foot function.
Lee Saxby, who mentored Gourgen and Joseph in 2013, showed them the barefoot approach to foot care. Shadowing Lee on many of his education sessions allowed Gourgen and Joseph to further develop their understanding of proper foot care and eventually become a part of his educational team.
In 2015, they took Lee's "Born to Run" education to Sweden and found great success, making it the only successful education of its kind in the five countries Lee set out to educate. This further solidified their passion for promoting proper foot care and educating others on the importance of barefoot principles.
An obstacle race with a purpose, 5 races with over 15,000 individuals
In 2016, Joseph & Gourgen expanded their mission to promote proper foot care by hosting obstacle races designed for families. Although the races were a fun way to get people moving, they were time-consuming and took away from their regular education efforts. It was during this time that they noticed the difference in movement patterns between parents and children, and realised that feet and bodies had changed dramatically.
It was clear this was the right course of action!
With the outbreak of the COVID-19 pandemic in 2020, they shifted their focus to online education and My Foot Function was born. Today, it is the leading educator of foot function with a team of professionals dedicated to advancing the field. With over 5,000 orders shipped worldwide annually and 20,000 individuals enrolled in workshops, with 7,000 registered at any given time, their mission to educate the world on foot function continues to grow. Through social media, research, education, and team expansion, My Foot Function is committed to promoting the importance of proper foot care for a healthier, happier life.
Gourgen and Joseph's mission to educate the world on foot function continues, through online education, social media, research, and by expanding their team of professionals.
