Hip Optical and/or its affiliates (collectively, "Hip Optical," "our," or "we") operates the online platforms and mobile applications that link to this Privacy Policy and other services that link to this Privacy Policy (collectively, the "Services"). Hip Optical values and respects the privacy of its customers and visitors. The purpose of this Privacy Policy is to provide you with information about Hip Optical 's policies regarding the collection, processing, use, storage, and disclosure of information when you use our Services. This Privacy Policy also describes the choices you can make about our use of your information. This Privacy Policy does not apply to workforce-related personal information collected from and relating to our employees, job applicants, contractors, or similar individuals.

We may update or modify this Privacy Policy at any time, by posting the amended version including the effective date of the updated version. By using the Services and accepting these terms, you agree to the terms of this Privacy Policy and the collection and use of information in accordance with this Policy. If you do not agree to be bound by this Privacy Policy or any subsequent modifications, you should not access or use our Services or disclose any personal information through our Services. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms of Use, and/or our Terms of Sale.

While using our Services, we may ask you to provide us with certain personal information ("Personal Information"). Personal Information is information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to an individual or household.

We collect information from you both when you provide it voluntarily and automatically when you use our Services. We may also collect Personal Information from other sources, as described below. We may collect Personal information and device information when you use our Services, register for an account, make a purchase, provide us information on a web form, telephone, or online chat, update or add information to your account, when you otherwise correspond with us, engage or connect with us through one of our social media pages, or chat with a customer support specialist. Please remember that any information that is disclosed in public comments, forums or other areas enabling other users to submit comments ("Forums") becomes public information, is not maintained or treated as confidential, and you should exercise caution when deciding to disclose your Personal Information.

In addition, we may collect Personal Information about you from third parties in connection with our Services, including from the following sources:

- Our customers: when we provide services for our customers

- Service providers (including hosting providers, shipping partners, product manufacturers and payment processors)

- Data analytics service providers

- Email, chat and other communications service providers

- Customer service providers

- Customer Service Contact Center

- Advertising providers

- Social media platforms

- Promotional partners

We may collect the following categories of Personal Information from you, which are the categories of Personal Information that we have collected within the last 12 months, depending on your interactions with our Services and the choices you make, as further described below:

- Identifiers. Your name, email address, postal address, unique personal identifier, and Internet Protocol (IP) address.

- Interactions. Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories

- Internet or other electronic network activity information. For example:

- Browse history. Data about the webpages you visit, such as which pages you have viewed and times you have accessed pages, as well as pages you visited before or after accessing our Services.

- Search history. Data about the search terms you enter.

- Device, connectivity, and configuration data. Data about your device and nearby networks, including regional and language settings.

- Geolocation data. Data about your device's location, which is inferred from your IP address and your postal address.

- Protected Health Information. In order to provide our Services and products to you, the Services may access and process

Protected Health Information ("PHI") as defined by the Health Insurance Portability and Accountability Act of 1996 ("HIPAA"). Our use of PHI is governed by separate terms and conditions between Hip Optical and our covered entity customers. PHI should only be submitted through the Services as permitted or required for use of the Services. Our covered entity customers are responsible for ensuring any submitted to us is submitted in accordance with your Notice of Privacy Practices. - Demographic data. Data about you such as your age, country, preferred language and other data reflecting your consumer's preferences, characteristics, preferences.

Registering for an account is a service provided.

This is the Personal Information that is provided by you or collected by us to enable you to login and/or access your account and our Services. This includes your name, address, email address, and phone number. You also have the option to provide us with some additional Personal Information in order to make your account more personalized or in order to store payment token for future purchases.

Newsletter Registration Information

This includes any information that you choose to provide to us through Social Media forums through our Services.

Consultation and Customer Service Information

This includes any information that you choose to provide, whether by phone, email, or chat, to our sales representatives, customer service representatives.

Payment and Purchasing Information

We may collect such Personal Information if you make a purchase through our Services. The exact Personal Information collected will vary depending on the payment method but may include information such as:

- Name;

- Credit or debit card type, expiration date, and certain digits of your card number;

- Billing and shipping addresses;

- Postal code; and

- Phone number.

We may also collect information concerning the products purchased or considered, or other purchasing or consuming histories or tendencies.

Returns Data

When you initiate or request a product return, refund or exchange, we may collect information from you in order to process your request and help prevent fraud, including information from your government-issued ID (e.g., name on ID, ID number).

Demographic Data

We may collect such Personal Information when you provide feedback or post on a forum through our Services, including if you leave a comment on articles posted on the Services.

- Date of birth

- Gender

- State/Region

- Preferences

Third Party Data

This includes both Personal Information and non-personally identifiable data from our affiliates, customers, partners or vendors, data brokers or public sources.

Location Information

We may collect general location information if you use features on our Services that provide location-based services.

- To provide, maintain, personalize and improve our Services.

- To respond to your questions and requests.

- To maintain appropriate inventory of products.

- To communicate with you regarding our Services and notify you about changes to our Services.

- To allow you to participate in interactive features of our Services when you choose to do so.

- To contact you with newsletters, marketing or promotional materials and other information that may be of interest to you.

- To provide you with advertising content in which we think you will be interested.

- To gather analysis and assess trends and interests.

- To administer any sweepstakes. contest giveaways or promotions that we offer, and you choose to participate in.

- To invoice you, process payments and provide you with the products purchased.

- To process returns.

- To provide customer support.

- To monitor the usage of our Services.

- To provide, maintain, personalize, and improve our Services.

- To provide you with content in which we think you will be interested.

- To provide you with location-based services.

- To gather analysis and assess trends and interests.

- To optimize the display of our Services on your device.

- To help maintain the safety, security, and integrity of our Services and technology assets.

- To comply with applicable laws, regulations, industry requirements and governmental requests.

We have not sold Personal Information within the previous 12 months, but we may share non-Personal Information with third parties in our discretion in connection with operating our Services, including with certain third parties who we engage to help us run our business and perform the services, such as under the following circumstances:

- Software and service providers, we use to manage and process your information, for example, providers of payment processing software.

- Affiliates, subsidiaries, and customers.

- Product-related service providers, such as our delivery providers, vendors, and manufacturers of our products.

- Google Analytics, a service provided by Google, Inc., to gather information about how you and other users engage with our Services. For more information about Google Analytics, please visit https://policies.google.com/technologies/partnersites.

- Marketing service providers we may use to communicate with you.

- Advertising service providers we may use to assist us in providing personalized advertising.

- Other third parties that you expressly request us or consent to share your Personal Information with.

Additionally, we will share your Personal Information with third parties where required by law, where it is necessary in connection with our Services or products, or where we have another legitimate interest in doing so.

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. Any transmission of Personal Information is at your own risk. You are responsible for maintaining the confidentiality of your Services access information and password and for restricting access to your device, and you agree to accept responsibility for all activities that occur under your password.

If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account with us has been compromised), please immediately contact us in accordance with the "Contact Information" section below.

We will retain your Personal Information only for as long as is necessary for the legitimate business purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal, accounting, or reporting obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies. Additionally, we may continue to store your Personal Information contained in our standard back-ups.

Marketing Preferences. You can opt out from receiving future marketing communications from us at any time by using the unsubscribe function in the email you receive from us, or contacting us as set forth under "How to contact us" below. Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on an order or service request, asking you to review a product or service you have ordered, or notifying you of product recalls. If you later opt back into getting marketing communications from us, we will remove your information from our opt-out databases.

Personalized Advertising. If you do not wish to participate in our advertising personalization programs, you can opt-out by following the directions provided within the applicable advertisement, or through disabling ad cookies through your browser settings. You may also opt out of receiving interest-based ads from Amazon, Facebook and Google. You will continue to see ads on each platform, but they will not be personalized as a result of your actions on our website.

Your information, including Personal Information, may be transferred to - and maintained on - computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other Personal Information. If you are located in a country outside the U.S. and submit Personal Information to us, you consent to the general use and disclosure of such information as provided in this Privacy Policy and to the transfer and/or storage of that information to the U.S. and other countries outside your home country.

Subject to the following paragraph, we ask that you not send us, and you not disclose, any sensitive personal information as this term is defined under applicable data protection and privacy laws (for example, social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services or otherwise to us.

If you send or disclose any sensitive personal information to us, you consent to our processing and use of such sensitive personal data in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal information, you must not submit such content to our Services.

Our Services are not created for anyone under the age of 18 ("Children" or "Child"). By using the Services, you represent that you are at least 18 years old. If you do not meet this age requirement, then you must not access or use our Services. We do not knowingly collect personally identifiable information from anyone under the age of 18, and we do not target the Services to children under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us though one of the methods listed under "How to Contact Us", below. If we become aware that we have collected Personal Information from Children without verification of parental consent, we take reasonable steps to remove that information from our servers.

For more information about the Children's Online Privacy Protection Act ("COPPA"), which applies to websites that direct their services to children under the age of thirteen (18, please visit the Federal Trade Commission's website https:// www.ftc.gov/tips-advice/business-center/guidance/complying-coppa-frequently asked-questions.

Our Services contain links to third-party websites and services. If you click on one of those links, you will be taken to websites or services that we do not control. This Privacy Policy does not apply to the information practices of those third-party websites and services. You should read the privacy policies of third-party websites carefully as you're browsing and interaction with such third-party websites and services are subject to that third party's own rules and privacy policies and practices. We are not responsible for the content, privacy policies, actions or security of third-party websites or services, including any that are linked to from our Services.

This Privacy Policy shall be construed and governed under the laws of the United States and State of Delaware (without regard to rules governing conflicts of law's provisions). You agree that venue for all actions, arising out of or relating in any way to your use of our Services, shall be in federal or state court of competent jurisdiction located in Dover, Delaware, within one (1) year after the claim arises. Each party waives any objections based on from non-convenience and waives any objection to venue of any action instituted hereunder to the extent that an action is brought in the courts identified above. Each party consents to personal jurisdiction in the courts identified above.

You can update your preferences and information by updating your contact information through our Services or contacting us at the e-mail address or phone number below. Additionally, if you have any questions or concerns about our use of your Personal Information, please do not hesitate to contact us through any of the methods below.

Phone: 1-855-999-5677

Email: [email protected]/[email protected]

Attention of: Privacy Officer

750 SW 12th Avenue, Pompano Beach, FL, 33069, United States