Though you may know them primarily as a car manufacturer, the Maserati brand has got its toes dipped in all different kinds of industries. From fine jewellery to fragrances and much more, Maserati is setting up their legacy as a company that is so much more than high-performance vehicles. One area in particular that the brand is excelling in is their Maserati watches. 

With a collection that consists of everything from refined stainless-steel timepieces to sporty leather pieces, the watches in the Maserati collection exude luxury, style and sophistication. Combining classic watch elements with a sleek, contemporary design, Maserati watches are essentially high-end men's watches without the high-end price tag.   

This watch brand may fly under the radar but when it comes to superiority, technology and craftsmanship, its hard to look past Maserati watches. And to understand why that is, read on for a definitive guide to the Maserati watches history, the Maserati brand and to discover some of our favourite Maserati watch models. 

Overview: 

• Maserati Watches History
• About The Maserati Brand

Maserati Watches History 

The Maserati brand was born out of four brothers from Bologna, Italy who were united by their undeniable passion for cars and engines. Opening their first automobile garage known as the Officine Alfieri Maserati in 1914, Alfieri, Ettore, Ernesto and Bindo combined their experience and enthusiasm with their vision for precision-based engines. Producing some of the worlds very first 4, 6, 8 and 16 cylinder engines, Maserati is responsible for kicking off the development of sports cars and the luxury culture that surrounds them. By 1926, the brothers had produced their first original creation, the Tippo 26, a racing vehicle. The car was the first to feature the brands now infamous trident logo that is instantly recognisable next to many other popular car brands including Mercedes, Toyota, Ferrari, Audi and BMW. 

Following several momentous milestones which included setting the world record for the fastest 16-cylinder V4 engine (a record that stood until 1937), the Maserati brothers sold the Maserati brand to Adolfo Orsi, an entrepreneur from Modena. Moving the brand from its headquarters in Bologna to Modena, Orsi is responsible for turning the struggling company around and helping it become what it is today. Under Orsis leadership, Maserati took first place at many major racing championships including the Indianapolis 500, produced one of the first sports cars designed for daily use rather than racing and helped German Formula One driver, Juan Manuel Fangio win his fifth Grand Prix (Masteratis second). 

Thanks to the four Maserati brothers and Orsis determination along with their eventual ownership under the Alfa Romeo Group, the brand continues to be a chief innovator not just in the world of sports cars but also in multiple other industries. Joining forces with the Morellato Group, an Italian watchmaker responsible for watch brands including Just Cavalli, Furla and Sector has been producing timepieces under the Maserati name since the mid-2010s. Founded in the 1930s, the Morellato Group is one of the worlds leading manufacturers of watch straps and other merchandise. With both brands heralding from Bologna, Italy, Maserati and Morellato combine their 180 years of innovation in their respective fields in a global partnership that promotes cutting-edge designs and mechanical precision. With each model evoking the spirit of the automobile world and the brands 100-year history, Maserati continues to be at the helm of style and functionality in the 2020s.

About The Maserati Brand 

Since their humble beginnings in Bologna, Italy back in 1914, innovation has always been at the heart of the Maserati brand. Universally recognised for their excellence in the field of engines and the automobiles that they are featured in, innovation is at the heart of this brand. Like many brands out there, Maserati has seen many periods of great success as well as periods of challenges that they were eventually able to overcome, this has played a huge role in forging Maserati's identity and what the brand is today. Because of this, each product that the brand produces is put together according to a long-standing tradition of craftsmanship, and that includes their watches, 

The brands trident logo is inspired by the statue of Neptune located in Bolognas Piazza Maggiore is instantly recognisable and is symbolic of the brands ability to deliver unparalleled performance in everything from their timepieces to vehicles that have long been a symbol of luxury. On their timepieces, the brands trident logo is also represented on each models second hand, something that helps bring an essence of sportiness and elegance to each design. Whether it is their watches or other apparel outside of their vehicles, all aspects of Maserati products were produced to embody the brands core values, from its sportiness and focus on modern technology to its Italian heritage. This is why many of the Maserati watches are made with the utmost attention to the finer details such as the design, the materials present and the technology that is utilised.