Brand Guidelines

Branding, illustration, art direction and website for the relaunch of Argie — the pillowcase designed to fight breakouts.

Click on the below links to jump to section

Logo & Tagline

Typography & colour

Art Direction - Lifestyle

Logo & Tagline

Typography & colour

Art Direction - Lifestyle

Logo and Tagline

Minimalism meets pop. A straightforward sans-serif with exaggerated proportions, referencing the movement of a razor. Color brings the logomark to life, with 90's nostalgia reimagined for a new audience.

Typography & Colour

Bold meets feminine — with daring pops of color.

HARMONIA SANS BOOK

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

HARMONIA SANS SEMIBOLD

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

Art Direction - Lifestyle

Lifestyle video and photography that personified the Billie spirit — happy, effortless and with a focus on smooth skin. We cast our audience — women of all shapes, sizes and colors.

CATEGORIES

Argie

Additional Info

Brand Guidelines

Branding, illustration, art direction and website for the relaunch of Argie — the pillowcase designed to fight breakouts.

Click on the below links to jump to section

Logo & Tagline

Typography & colour

Art Direction - Lifestyle

Logo & Tagline

Typography & colour

Art Direction - Lifestyle

Minimalism meets pop. A straightforward sans-serif with exaggerated proportions, referencing the movement of a razor. Color brings the logomark to life, with 90's nostalgia reimagined for a new audience.

Bold meets feminine — with daring pops of color.

Lifestyle video and photography that personified the Billie spirit — happy, effortless and with a focus on smooth skin. We cast our audience — women of all shapes, sizes and colors.

Argie

Additional Info

Brand Guidelines

Branding, illustration, art direction and website for the relaunch of Argie — the pillowcase designed to fight breakouts.

Click on the below links to jump to section

Logo & Tagline

Typography & colour

Art Direction - Lifestyle

Logo & Tagline

Typography & colour

Art Direction - Lifestyle

Minimalism meets pop. A straightforward sans-serif with exaggerated proportions, referencing the movement of a razor. Color brings the logomark to life, with 90's nostalgia reimagined for a new audience.

Bold meets feminine — with daring pops of color.

Lifestyle video and photography that personified the Billie spirit — happy, effortless and with a focus on smooth skin. We cast our audience — women of all shapes, sizes and colors.

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