2014 was a momentous year for Szabolcs Szerencsés as it marked the beginning of his enchantment with the mesmerizing world of Turkish perfumed oils. Though this passion has remained a pivotal part of his life, his name had already gained recognition in the domestic and European fashion realm long before that. For five years, Szabolcs was a trailblazer in the men's fashion industry, achieving extraordinary success with his brand, "SERAPH." Through his website, he sold over 500,000 men's apparel items across seven countries, solidifying his position as a leading player among Hungarian online stores catering to men's clothing.
In 2017, he embarked on a two-year journey to Turkey, where he not only immersed himself in the realm of Turkish scents but also forged connections with perfume manufacturers in Paris, London, Dubai, and Egypt. Leveraging his expertise in the perfume industry, he established his own production line and founded his brand, "SUPERZ. Perfume," in 2021.
Following meticulous testing and screening that spanned several months, SUPERZ. Budapest perfumed oils were born, becoming the pillars of their product lineup. Szabolcs's primary objective is to create a product crafted from the purest and highest-quality carrier materials derived from organic sources, adhering to European standards. This ensures that customers can indulge in wearing scents that are not only of top-notch quality but also unique and exceptionally long-lasting. The yearning for unparalleled excellence bore fruit in the form of pure perfume oils, with some of the Extrait de Parfum collections proudly bearing the NATURIX® seal, guaranteeing the reliability of their product composition and manufacturing process for customers.
The founder's offerings consist of 100% perfume oils, carefully curated and made from organic ingredients. The sillages are exceptionally intense, as no alcohol or other liquids are blended with the oils. Their 50ml Extrait De Parfum product boasts one of the highest concentrations of perfume oil, meeting stringent European Union standards. Some scents are the result of meticulously balanced combinations of over 69 ingredients, each subjected to individual testing for several months before being embraced under the banner of the SUPERZ brand and made available for sale.
With over a hundred ingredients sourced diligently from five continents and more than 35 countries, every Superz. Budapest product is composed of 100% pure perfume oils. All scent components originate from organic and certified sources, ranging from the Madagascan Ylang Ylang to Sri Lankan cinnamon and the agarwood extracted from the tropical forests of Thailand. The master perfumer boasts an illustrious 50-year career in perfume-making and cultivates the primary ingredients for his creations on his own land, including the renowned Isparta Turkish rose oil. The direct sourcing from producers and the scent molecules invented at their perfume academy make replication of their fragrances an insurmountable task. The masterpieces are the result of the combined expertise and craftsmanship of over 20 perfumers and chemical engineers, guaranteeing the unmatched quality and artistry behind each scent.
As the crowning glory of the meticulous creation process of Superz. Budapest products, Szabolcs is currently working on his own film to intimately portray the passionate world of scents. By venturing to the homelands of their ingredients, he aspires to uncover the most perfect climate peculiarities and enigmas essential for their production. The much-anticipated film is set to hit cinemas in 2026.
Superz. Budapest currently stands as Hungary's most beloved perfume brand, having earned this esteemed title not solely based on the quality of their products, but also due to their unwavering commitment to user experience and excellence in all aspects.
