Back in 2015, a group of mates got together after a round and decided to do 'something' about overpriced golf equipment.
Premium, tour grade golf equipment was expensive and the guys were tired of all the “longest/straightest/best” marketing hype from the big brands. And as one commented, 'losing expensive balls isn't fun either'.
We suspected we weren’t the only ones...
So, this small group decided to set out and change the way golfers bought their equipment. Great gear, but without all the BS – just solid equipment that performed and didn’t cost a small fortune.
Seed was formed because we wanted to create golf gear that delivered great performance for golfers like us, and left enough cash to shout your mates at the bar after a round.
Our aim is to make the game more affordable, more enjoyable and more accessible for more people.
It’s taken a couple of years to get to this point, but we're well on the way.
And believe us – there’s much, much more to come.
But why start another golf company?
Simple. To help more people enjoy & love the game as much as we do.
What does that mean?
It means giving people the option to play with high performing equipment for less money. It means giving golfers a better product, and a better way to buy. It also means no marketing hype, no crazy performance claims and no expensive celebrity endorsements.
Any reviews of our gear you’ll find are genuine and unsolicited. They’re not paid ads, they’re actual feedback from other golfers. Anytime you see our logo on something, it’s because of mutual respect and shared love of the game.
What you can expect from Seed are products that perform extremely well, at a price that makes golf more fun for more players.
And really, that’s what Seed is all about.
Sounds good, but where do you start?
Balls.
Why? Because we’re all going to lose a few balls out there, but should we have to second-guess a shot, or hold back because we’re thinking about how much we paid for that ball? Hell no. But we also don’t want to give up performance just to save a few bucks.
The thing is balls are the most regulated piece of equipment in golf: size, weight, shape, ball speed, spin rates, initial velocity and total distance – they’re all regulated by the USGA and R&A. Ball design is now more evolution than revolution. That creates a level playing field, which creates an opportunity.
That, combined with our subscription based e-commerce business model, is what lets us deliver a stand out product at an outstanding price.
