Baby Beloved was setup by Eleanor in 2001 after her son was born. Being unable to find many natural organic cotton products in Ireland, the idea of Baby Beloved was also born.
They specialise in making natural organic cotton products that also do not use any dyes when coloured. They are naturally colored from the seeds in the ground which creates the colours of the finished product.
Their ethos is based all around sustainability. The labels used are made from grass pulp, their awesome products come in biodegradable bags for shipping and we use recycled tissue paper.
They make baby clothes that are designed to stand the test of time, be handed down and reused.